1.The perceived reliability and adoption intention towards human-generated content vs. AI-generated content for travel planning: a moderating role of travel persona

Wong, JWC, Lai, IKW,     More...

Wong, JWC, Lai, IKW, Lin, YP     Less

JOURNAL OF TRAVEL & TOURISM MARKETING[1054-8408], Published 2025, Volume 42, Issue 4, Pages 461-478

收錄情况： WOS SCOPUS

WOS核心合集引用: 20  2024影響因子:  9.0 

2.Influence of the green certification logo and text on environmental awareness and hotel guests' water-saving behaviour

Wong, JWC, Lai, IKW     More...

Wong, JWC, Lai, IKW     Less

JOURNAL OF TRAVEL & TOURISM MARKETING[1054-8408], Published 2024, Volume 41, Issue 4, Pages 491-507

收錄情况： WOS SCOPUS

WOS核心合集引用: 35  2024影響因子:  9.0  发表年影響因子:  9.0