1.Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, MTC, Chu, RW, W
More...
Liu, MTC, Chu, RW, Wong, IA, Zuniga, MA, Meng, Y, Pang, C
Less
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS[1355-5855],
Published 2012,
Volume 24,
Issue 4,
Pages 561-582
收錄情况:
WOS
SCOPUS
WOS核心合集引用: 31
2023影響因子:
3.9