1.A hierarchical framework for ad inventory allocation in programmatic advertising markets

Li, JJ, Ni, XC, Yuan     More...

Li, JJ, Ni, XC, Yuan, Y, Wang, FY     Less

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS[1567-4223], Published 2018, Volume 31, Pages 40-51

收錄情况： WOS SCOPUS

WOS核心合集引用: 10  2024影響因子:  6.3  发表年影響因子:  2.911 

2.Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach

Qin, R, Yuan, Y, Wan     More...

Qin, R, Yuan, Y, Wang, FY     Less

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS[1567-4223], Published 2017, Volume 24, Pages 68-83

收錄情况： WOS SCOPUS

WOS核心合集引用: 27  2024影響因子:  6.3  发表年影響因子:  2.582