1.An empirical study on the factors affecting Consumers' Trust building in B-to-C e-commerce market of china

Pang, C     More...

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MANAGEMENT SCIENCES AND GLOBAL STRATEGIES IN THE 21ST CENTURY, VOLS 1 AND 2, Published 2004, Pages 540-548

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2.Factors affecting consumers' trust building in B-to-C e-Commerce market of China: An empirical study

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Proceedings of the 8th Joint Conference on Information Sciences, Vols 1-3, Published 2005, Pages 1530-1533

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