1.Tourism Marketing in East and Southeast Asia ——Chapter 11 Growth of the Senior Tourism Market and Its Implications for Destination Marketers: Understanding Tourism Motivation and Preferences Through Comparison of Seniors in Korea, Mainland China and the USA

Felix Elvis Otoo, Seongseop (Sam) Kim 

9781800622142 CABI 2022

2.Tourism's New Markets: Drivers, Details and Directions ——Chapter 8 Motivations, preferences and personality of senior tourists: Cross cultural comparison between American and Chinese groups

Felix Elvis Otoo, Seongseop (Sam) Kim 

9781911635628 Goodfellow Publishers 2020