1.A Review of the Literature of Virtual Idol Endorsement

Feng, Y, Jiang, L     More...

Feng, Y, Jiang, L     Less

PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2017, Pages 966-975

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2.Empirical Study on Influential Elements of Application Developers on APP Discoverability

Ren, ZY, Jiang, L, P     More...

Ren, ZY, Jiang, L, Pang, C     Less

PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2017, Pages 1107-1117

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3.Review of Research on the Privacy Paradox

Wang, ZH, Jiang, L,     More...

Wang, ZH, Jiang, L, Yang, GL     Less

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING)[2357-190X], Published 2020, Pages 1030-1037

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4."Virtual Idol" Endorsement: Phenomenon, Mechanism and Influencing Factors

Feng, Y, Jiang, L     More...

Feng, Y, Jiang, L     Less

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING)[2357-190X], Published 2020, Pages 1066-1074

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5.The Review of Research on Warm and Cold Atmosphere in Retail Environment

Zhuang, BN, Jiang, L     More...

Zhuang, BN, Jiang, L     Less

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING)[2357-190X], Published 2020, Pages 1399-1410

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