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    1.Customer relationship investment and relationship strength: evidence from insurance industry in China

    Shi, GC, Bu, HM, Pin     More...

    JOURNAL OF SERVICES MARKETING[0887-6045], Published 2016, Volume 30, Issue 2, Pages 201-211

    收錄情况: WOS SCOPUS

    WOS核心合集引用: 20  2023影響因子:  3.8  发表年影響因子:  1.811 

    2.The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

    Liu, MT, Wong, IA, S     More...

    JOURNAL OF SERVICES MARKETING[0887-6045], Published 2014, Volume 28, Issue 3, Pages 181-194

    收錄情况: WOS SCOPUS

    WOS核心合集引用: 155  2023影響因子:  3.8  发表年影響因子:  0.989 

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