1.How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
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Liu, Matthew Tingchi, Shi, Guicheng, Wong, IpKin Anthony, Hefel, Aaron, Chen, ChenYueh
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Journal of International Consumer Marketing[0896-1530],
Published 2010,
Volume 22,
Issue 2,
Pages 169-181
收錄情况:
WOS
SCOPUS
WOS核心合集引用: 5
2023影響因子:
1.8