1.Study of Pre-Purchase Brand Experience For High-Involvement Products

Zhang, WL, Shi, GC     More...

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PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2018, Pages 176-205

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2.Customer Relationship Strength of Smart Phone Apps

Shi, W, Shi, GC, Bu,     More...

Shi, W, Shi, GC, Bu, HM     Less

PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2018, Pages 227-254

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3.Social Currency, Flow Experience and Brand Love of Live Video Streaming Platforms

Kong, Q, Shi, GC     More...

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PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2018, Pages 758-766

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4.Customer Commitment and Customer Switching Intention in Securities Service Industry

Liao, X, Shi, GC, Li     More...

Liao, X, Shi, GC, Li, XH, Xu, GL     Less

PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2018, Pages 844-860

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5.Brand Envy

Yin, YT, Shi, GC, Ca     More...

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PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2017, Pages 811-814

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6.Price image of on-line retailers

Cao, T, Shi, GC, Bu,     More...

Cao, T, Shi, GC, Bu, HM, Yin, YT     Less

PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2017, Pages 869-873

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7.A Study on Factors Influencing User's Attitude towards Transportation Network Service in China

Zheng, YH, Shi, GC,     More...

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PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2017, Pages 976-992

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8.An Empirical Study of Perceived Quality and Consumer Relationship Quality based on Online Shopping

Liao, X, Shi, GC, Sh     More...

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PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2017, Pages 1061-1072

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9.Conceptualization of Pre-purchase Brand Experience for High-involvement Products

Zhang, WL, Shi, GC     More...

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PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2016, Pages 374-376

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10.Factors that Affect Use Intention for Financial Products through Internet

Dang, YW, Shi, GC, Q     More...

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PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2017, Pages 1174-1185

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11.A Model of Casino Attachment: Push Motivation, Pull Motivation and Customer Loyalty

Meng, T, Shi, GC, Ji     More...

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PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE[2357-190X], Published 2018, Pages 255-273

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12.A Study on Customer Commitment in Online Brand Community

Liao, X, Shi, GC, Ko     More...

Liao, X, Shi, GC, Kong, Q, Zhang, SJ     Less

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING)[2357-190X], Published 2020, Pages 1056-1065

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13.A Study on the Relationship between Brand Identity and Purchase Intention of Sponsorship Brand in Variety Show

Zhang, YA, Shi, GC,     More...

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PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING)[2357-190X], Published 2020, Pages 1311-1324

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14.A Study on Online Customer Experience of Purchasing in New Social Applications

Xu, H, Shi, GC, Zhan     More...

Xu, H, Shi, GC, Zhang, YA     Less

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING)[2357-190X], Published 2020, Pages 1348-1361

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15.Cause-related Marketing and Perceived Corporate Hypocrisy

Sheng, XF, Shi, GC     More...

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PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING)[2357-190X], Published 2020, Pages 1038-1047

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