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    1.Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry

    Sung, KS, Lee, SK

    INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT[0959-6119], Published 2023,

    收錄情况： WOS SCOPUS

    WOS核心合集引用: 19  2024影響因子:  9.0  发表年影響因子:  9.1 

    2.Digital mutuality and openness in ESG communication and brand advocacy: applying the theory of normative social behavior

    Sung, KS, Lee, S

    INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT[0959-6119], Published 2025,

    收錄情况： WOS SCOPUS

    WOS核心合集引用: 2  2024影響因子:  9.0 

    3.Emotions as social information in CSR communication: pathways to online brand advocacy

    Sung, KS, Lee, S

    INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT[0959-6119], Published 2026, Volume 38, Issue 6, Pages 1823-1842

    收錄情况： WOS

    WOS核心合集引用: 0  2024影響因子:  9.0 

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