1.Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?: Effects of Stereopsis on Consumer Perceptions and Marketing Outcomes
Kostyk, A, Sheng, J,
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Kostyk, A, Sheng, J, Murchie, A, Preston, S
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Journal of Advertising Research[0021-8499],
Published 2024,
Volume 64,
Issue 3,
Pages 301-318
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