1.State boredom increases consumers' gift-giving intentions in entertainment live-streaming: A moderated dual-mediation model
Zhang, N, Zhan, JM,
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Zhang, N, Zhan, JM, Zhang, XD, Zheng, L, Li, WX
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PSYCHOLOGY & MARKETING[0742-6046],
Published 2024,
Volume 41,
Issue 8,
Pages 1868-1881
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WOS
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2023影響因子:
8.9