1.Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention

Wang, LN, Fang, X, X     More...

Wang, LN, Fang, X, Xiao, Y, Li, YY, Sun, YL, Zheng, L, Spence, C     Less

FOODS[2304-8158], Published 2025, Volume 14, Issue 15,

收錄情况： WOS SCOPUS

WOS核心合集引用: 1  2024影響因子:  5.1 

2.Transparent Packaging for Tea: Exploring the Role of Trust in Emerging Markets for Tea Beverages

Yu, YQ, Hon, C, Sun,     More...

Yu, YQ, Hon, C, Sun, YL, Lo, YT, Cheng, PF, Zheng, L, Spence, C     Less

FOODS[2304-8158], Published 2025, Volume 14, Issue 22,

收錄情况： WOS SCOPUS

WOS核心合集引用: 0  2024影響因子:  5.1