1.Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention
Wang, LN, Fang, X, X
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Wang, LN, Fang, X, Xiao, Y, Li, YY, Sun, YL, Zheng, L, Spence, C
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FOODS[2304-8158],
Published 2025,
Volume 14,
Issue 15,
收錄情况:
WOS
SCOPUS
WOS核心合集引用: 0
2024影響因子:
5.1